Bevill Edge^® practices enable your team, regardless of industry, to embrace changing markets and requirements to deliver actionable results.

 

Why are your traditional marketing practices not getting you where you want to be?

• Traditional market research results in assumptions, not actionable results for consumption.
• in these environments we have become accustomed to surveys, guesses, false metrics, and bias.
• Traditional market research does not take into account our internal customers and business partners for large enterprise.
• Traditional surveys constrain thought and perception. Questions are defined by internal individuals and the answers are constrained to entice participation.
• There is no discussion or thoughts around an objection or an idea.
• Surveys are one-way communication.

 

Past marketing practices assume, I am the product owner, I know my market, and you will buy.

Because of technology the market has changed faster than the bureaucratic approaches to marketing and sales initiatives. Your customers are now content creators because of social media and other technologies. It's time to embarce them and make them content creators for you. Give them something to talk about and write about.

If you are asking questions or making the following statements:

• "Our process needs an update."
• "We want understand our customer better."
• "Why isn't my marketing not working?"
• "What's my ROI?"

You are asking the right questions and we have the answers.

 

THE DEEP DIVE BEYOND TRADITIONAL MIND-SETS

 

Innovation Games^®

Research shows that human beings have been hard-wired to express themselves, and interact with each other, through play. Gamification may be the buzzword for 2011 but it's already proven to be an innovation solution for improving a business process, or customer experience, or profits.

The statistics supporting the clout of this tactic are impressive. In 2010, for example, corporations spent $100 million on gamification. This number is expected to rise to $2.8 billion by 2016.

Engaging your customers in a well-designed Innovation Game frees them up from the constraints of typical focus-group sessions, and delivers deeper, more accurate information than is available through online surveys or other tools. Engaging your internal teams can help transform the workplace into a collaborative environment to accelerate results that lead to innovation in products and services.

Better than surveys and focus groups

We're not saying traditional tools don't have their place. They do. But they simply don't provide the depth and volume of usable data that a game or series of games can generate. When customers engage in play with each other, while focusing on how they value different aspects of your products or services, their game play and discussions reveal truths that they may not even consciously realize themselves.

Both in-person and online components: Depending on your needs, Innovation Games consultants will design solutions that use in-person or online components, or both. By combining the intensity of our in-person events with the on-demand convenience and data crunching muscle of our online system, your consultants can tailor your Innovation Games experience to match your needs and budget.

Our most Powerful Games, On Demand

Innovation Games Online allows companies to play games, and gain powerful insights from your customers, no matter where in the world those customers are. Create and facilitate your own games on-demand, or partner with an Innovation Games Trained Facilitator to answer your most pressing and complex questions quickly and easily. Live facilitation of online and in person games.

DO REAL WORK. PROVIDE UNIQUE INSIGHTS AND KNOWLEDGE

Improve the Sales Support Allocation Process with Innovation Games from The Innovation Games® Company, Founded by Luke Hohmann

To read more about successes, Click Here »

• Product Stories
• Sales Stories
• Strategy Stories
• Marketing Stories

 

Visual Collaboration Games in Action: Success Stories

Generating and and Prioritizing New Ideas

Innovation Games® Online enabled the Scrum Alliance to solicit and collaboratively identify, shape and prioritize new and/or improved services desired by the organization's 80,000 members by using a combination of Prune the Product Tree and Buy a Feature. Prune the Product Tree was the first phase of the project, generating almost 100 unique ideas on how to "grow" the Scrum Alliance, followed by a Buy a Feature gala to prioritize the ideas for short term and long term action plans.

Understanding Product Evolution

Rally Software, a leading SaaS ALM solution provider, wanted specific feedback on how to prioritize features in upcoming product releases. After considering Buy a Feature, 20/20 Vision and Prune the Product Tree, three games that help you prioritize features, they ultimately chose Prune the Product Tree as the game that allowed them to best capture customer feedback on their development plans. The richness of the results shaped Rally's development plans for more than 3 product releases.

Identifying Market Problems

NetApp collaborated with SAP to create a joint "Discovery Day" across joint customers. They used a combination of Spider Web, Speed Boat,Buy a Feature, 20/20 Vision, and Product Box to identify and share best practices for managing NetApp-SAP environments and to identify new product development opportunities in data center Dev/Test and Disaster Recovery.

Managing Strategic Roadmaps

SAP has used multiple games over the past several years to manage the evolution of its technical platform, typically in a multi-step process. In the first step, they use in-person, open-ended games such as Spider Web and Prune the Product Tree to identify new opportunities and create industry-specific use-cases that serve as business models around which they can design software that will have market appeal and functionality. They then use the online prioritization Buy a Feature to leverage their global community to rank these ideas.