Two day workshops to maximize customer engagement through collaborative play.

This two-day interactive workshop will teach you how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success.

WHO SHOULD ATTEND

This training is indispensable for individuals who want to UNDERSTAND HOW TO USE SERIOUS GAMES FOR BUSINESS to communicate directly with customers, or with internal teams.

• Market research professionals
• Marketing professionals
• Brand managers
• Product and R&D managers
• CTOs and senior business executives
• Project and team leads
• Coaches and facilitators

LEARN BY DOING

• Identifying the areas where Innovation Games can positively impact market research efforts
• Determining which game or games are best suited to any given situation
• High-level overview of the planning, playing and post-processing process for game sessions
• Detailed investigation and hands-on practice of real-world case studies
• Thorough grounding in game facilitation and presentation techniques

ACTIONABLE TAKE-AWAY TECHNIQUES

• Discover what your customers don't like about your offerings
  
• Uncover unspoken needs and breakthrough opportunities
  
• Understand where your offerings fit into your customers' operations
  
• Clarify exactly how and when customers will use your product or service
  
• Deliver the right new features and make better strategy decisions
  
• Increase empathy for the customers' experience within your organization
  
• Identify your most effective marketing messages and sellable features

WHO USES INNOVATION GAMES^®

CISCO ~ SAP ~ IBM ~ Lucent Technologies ~ Alcatel ~ Rally Software ~ Scrum Alliance

DO REAL WORK. PROVIDE UNIQUE INSIGHTS AND KNOWLEDGE

Improve the Sales Support Allocation Process with Innovation Games from The Innovation Games® Company, Founded by Luke Hohmann